2/04/2011

Canadian Duo Challenges Themselves to Create a Top 40 Hit in 8 Hours



The charts are dominated by the same names. These names come up again, and again, and again and again. The top songs are always very similar. Similar lyrics, similar basslines, similar kicks and claps, similar synths.  These songs are written by the same group of people (Britney Spears’ latest single was first offered to Katy Perry), so its not surprise they all have the same sound. I’d guess that a good 50% of the artists on the Top 40 don’t even write their own music. And that’s not me hating, that’s fact, many musicians in the mainstream realm don’t write all their own music including Perry, Justin Bieber, and Taio Cruz. So what does it take to write one of these songs? Dan Bennet and his collaborator, Dave Wallace, Canadian hip-hop artists recently challenged themselves to find out just how difficult it is to make a Top 40 song. They gave themselves 8 hours to write and record a Top 40 song. The finished product has over 400,000 hits on YouTube and has been downloaded over 5,000 times. Not bad for a joke? The song was written and recorded in far less time then the proposed 8 hours, yet still it received huge amounts of attention. Gene Simmons of KISS even contacted Wallace and Bennet and offered them a contract on his new label. They told Simmons that the song absolutely does not represent their catalog, and directed him to the music they make as a living, not as a joke. Since directing Simmons to their actual music, they’ve yet to hear back. The dancy, synth heavy, “Lights, Camera, Action” is an example of what it takes to create the music that dominates our charts. So what does it take to get into the Top 40? Obviously not much musically, obviously the major labels MUST BASE THEIR DECISIONS OF SOMETHING BESIDES MUSICAL TALENT. Hmmm….


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